Social Media

As the Creative Design Lead at PromoteUK, I transformed our digital footprint to better resonate with modern, fast-paced audiences. I launched the company’s first TikTok channel, identifying and adapting viral trends to our brand voice. This initiative led to significant reach, with our top-performing video earning over 782,000 views. More than just a numbers game, this shift modernised our visual language for short-form video. I managed the entire content lifecycle from concept and filming to community engagement, ensuring we stayed ahead of digital trends. I revamped our Instagram strategy to prioritise personality, turning standard updates into high-energy, scroll-stopping posts. By focusing on fun, relatable content, I drove a significant boost in community engagement and transformed our profile into a space people actually wanted to follow.